We ran 2 LED trucks for 5 days, 4 hours a day between April 7th and April 12th in Los Angeles and in San Diego (1 truck per market). We were advertising small businesses and state officials awareness messages pro-bono, to reach communities and help local businesses overcome COVID-19 crisis. We implemented a hyper-targeted approach focusing on shopping plaza, grocery stores, and navigating through the most traffic streets/areas that we were able to identify and within 3 miles of the target demographics for each campaign.
We think the results are pretty encouraging for the Out Of Home advertising industry.
We hope this information helps and we are more than happy to schedule a call if you have any questions or if you want to share your comments or current experience.