A key voting segment in 2020 is the 18-25 vote, which requires tailored campaigns to reach them.
Imagine a campaign event where younger voters interact with the campaign via text message, answering poll questions and stating their election year priorities. Those SMS communications serve a two-fold purpose: establishing a dynamic two-way communication and collecting valuable information from potential voters.
This data can shape campaign messaging and feed into retargeting efforts via SMS. This voting segment communicates much differently than previous generations. Using mobile truck advertising linked with social media communications is a winning combination. Most people today are linked to their mobile phones. As a result, sending text messages is the best way to reach them.
In a campaign, SMS broadcasts provide a direct medium for communication. They are also versatile. You can send out general update broadcasts or have personalized communications using peer-to-peer texting tools.