How Collecting Campaign Data Can Help You Grow Your Business
Companies that place mobile billboard ads can measure the success of those advertisements by collecting data about their consumers' routes. For example, a company could track the location of billboards near Target to better target their ads to the right consumers. Using mobile analytics, a company could see how long drivers spend looking at billboards, whether they are in the mood to shop, and what demographics they represent. These data can then be used to improve their advertising campaigns.
Why You Need to Collect Campaign Data
If you're running a mobile billboard campaign, you're probably curious about the data you're collecting. While it's impossible to track every click or impression on a mobile billboard, you can learn about the demographics of the people who view them. Using this information, you can better target your advertising to the right audience. Here are some ways to track your mobile billboard campaign data. Using GPS technology is a great way to determine where your audience is.
In a recent study, the American Trucking Association found that 91% of the target population is aware of truck advertisements. While most of us skip television commercials when we're at home, mobile billboard ads are not easily skipped, allowing advertisers to reach an audience that can't be easily ignored. This data is especially valuable for boosting sales and driving traffic. This is because mobile billboards are in places where your audience spends the most time.
How to Track Mobile Billboard Campaign Data
Other types of marketing have limited reach. While ads on local TV reach a limited audience, ads on the internet only reach people who have access to the internet and visit certain websites. Mobile billboard advertising allows brand exposure to a large number of people, as long as it moves through high-traffic locations. Therefore, it is important to monitor your mobile billboard campaign data to determine which areas are most effective for your business.
Another way to track your mobile billboard campaign data is by identifying the time frame for your ads to run. While mobile billboards are typically used for promotional events such as grand openings and retail sales, they are also a great choice for businesses on a budget. They're more impactful than traditional billboards and offer excellent ROI. Moreover, mobile billboards are also more flexible and can target several markets at once.
As mobile billboards are always on the move, they have a greater chance of capturing the attention of the target audience. Unlike standard posters, they can't be turned off. Mobile ads are highly visible, especially if they're accompanied by a catchy message. Unlike outdoor advertising in shopping malls and other places, mobile billboards are a relatively uncontested route for distributing advertisements. In fact, they're far more effective than static posters.
In addition to print media, mobile billboards are also available in truck advertising. These trucks are often aerodynamic and have a large reach. Vehicle wraps, on the other hand, are smaller vehicles with a smaller surface area. Vehicle wraps are a great way to get the attention of drivers and pedestrians, and they can also be targeted at specific audiences. With the right approach, mobile billboards can provide the kind of exposure your business needs without breaking the bank.
How to Use the Collected Data To Improve Your Campaigns
Some companies use data collected by mobile phones to measure how well a billboard is working. By collecting mobile billboard data, they can track where consumers are walking, driving, and even using GPS to determine whether they see their ads. However, if they want to know which billboards are performing the best in their target markets, they should use a third party like a company that collects such information. It should be noted that this method does not follow individual drivers.
Other companies use location data to measure the effectiveness of billboard campaigns. It rewards users by linking their location with stores they've visited. The app can also link ads to specific stores and even surveys. They use the technology on all of their roadside billboards in big cities like Chicago. These companies collect anonymous data about their users. It then sells the data to advertisers in large batches. While this method can prove useful in generating ad revenue, privacy advocates are concerned about the privacy implications.
There are also companies that use the data collected by THEIR customers to trigger ad campaigns. They also use the data to plan future ads. For example, they know that parents of school-aged children tend to pass by a specific screen at 3 p.m. on weekdays, while twenty-something singles tend to gather near that screen on Saturday nights. By collecting such data, the company can ensure that its mobile billboard ads are relevant and appealing to the same audience.
Conclusion
While such practices may benefit a company's bottom line, they can also damage its reputation. By playing fast and loose with consumer data, companies risk gaining short-term commercial success but destroying long-term brand equity. Consumers feel let down by ads that they can't trust and develop a negative opinion of brands and publishers. Continuing to collect more data in an unethical way will only exacerbate this problem. While a fair choice model is important for mobile advertisers, consumers should not be forced to opt-out.
