LED Truck Media Drives Impressive Results in Groundbreaking MOOHA Study

A comprehensive new study by the Moving Out of Home Association (MOOHA) has demonstrated the remarkable effectiveness of mobile advertising campaigns, with LED Truck Media playing a pivotal role in delivering outstanding results for streaming service provider Xumo.

The research, conducted in partnership with Reveal Mobile, analyzed a collaborative campaign that ran from April 1 to May 27, 2025, across the Atlanta market. LED Truck Media, as one of the founding members of MOOHA alongside Adgile Media and Wrapify, contributed to a campaign that achieved exceptional performance metrics across multiple key indicators.

Outstanding Campaign Performance

The study revealed impressive lifts in brand awareness and engagement:

• 24% increase in ad recall among consumers exposed to the mobile advertising campaign
• 21% boost in brand awareness for Xumo’s streaming services
• 18% improvement in message association connecting consumers with Xumo’s value proposition
• 26% lift in purchase consideration for Xumo’s products and services

Perhaps most significantly, the behavioral impact study showed that consumers exposed to the moving out-of-home campaign were 61% more likely to visit the Xumo website compared to those who weren’t exposed to the advertising.

The Power of Mobile Advertising

“This study validates what we’ve long believed about the effectiveness of mobile LED advertising,” said a spokesperson from LED Truck Media. “When you combine high-impact visual displays with strategic placement and movement through target markets, you create advertising experiences that truly resonate with consumers.”

The campaign promoted Xumo’s comprehensive streaming ecosystem, including their streaming devices (Xumo TV and Xumo Stream Box) featuring premium interfaces with universal voice search, as well as their free ad-supported streaming service, Xumo Play.

Collaborative Success

The success of this campaign demonstrates the power of collaboration within the moving out-of-home industry. In addition to the founding MOOHA members, the campaign included participation from Allover Media, Can’t Miss Us, Carvertise, Firefly, Movia, and Robot.com, showcasing how different mobile advertising platforms can work together to amplify campaign effectiveness.

Fern Feisel, Vice President of Marketing at Xumo, praised the innovative approach: “Partnering with the Moving Out of Home Association gave us a new, unique way to reach consumers in the Atlanta DMA. The campaign delivered strong results, both in terms of brand impact and direct engagement.”

Methodology and Reliability

The study’s methodology adds credibility to its findings. Researchers analyzed responses from 1,318 mobile users, carefully divided into a control group of 697 unexposed users and a test group of 621 users who encountered the Xumo campaign through various moving OOH formats.

MOOHA’s research approach relies on real-world ad exposure matched to historical mobile location data, enabling precise identification of exposed versus unexposed audiences. This methodology provides statistically validated insights into mobile advertising’s impact on brand performance.

Industry Implications

These results have significant implications for the broader advertising industry, particularly for brands seeking measurable, performance-driven media channels. The study proves that mobile out-of-home advertising can effectively drive both brand perception changes and concrete behavioral outcomes.

As Noah Klas, MOOHA’s executive lead and vice president of membership at the DPAA, noted: “The results clearly demonstrate the campaign’s success, showing that moving OOH can drive both perception and behavior in a measurable way.”

For businesses considering mobile advertising solutions, this study provides compelling evidence of the medium’s effectiveness in today’s competitive marketplace.

For more information about LED truck advertising solutions and how they can benefit your brand, contact LED Truck Media today.

Sources:

• OOH Today – MOOHA Proves Impact of Xumo OOH Campaign

• PR Newswire – MOOHA Study Proves Impact of Xumo’s Out-of-Home Campaign