June 22–26, 2026

Cannes Lions International Festival

Advertising & Marketing Solutions

Reach 15,000+ Advertising Professionals

Cannes Lions International Festival • Cannes, France

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Cannes Lions International Festival

Why Cannes Lions International Festival?

During Cannes Lions 2026, brands compete for attention along La Croisette and surrounding high-traffic zones where decision-makers, creatives, and marketers move throughout the day.

Our mobile digital media packages position your brand directly within the natural flow of the festival, combining premium visibility with hyperlocal flexibility. Each option is strategically designed to deliver sustained exposure during peak audience moments.

Coverage Areas

Cannes

Nice

Antibes

Monaco

Premium Event Packages

Tailored advertising solutions for every campaign objective and budget at Cannes Lions International Festival

Exclusive LED Truck

A dedicated full-size LED truck delivering uninterrupted brand visibility along the most iconic La Croisette. This exclusive activation places your brand directly within Cannes Lionsu2019 highest-traffic corridors, circulating near key venues, hotels, and gathering points. LED bikes may be added for full coverage, extending reach into pedestrian zones and venues beyond vehicle access, ensuring sustained exposure throughout peak festival hours and increasing frequency across multiple high-density festival events.

Package Includes:

  • 7 consecutive hours of exclusive or multi-truck deployment options, covering La Croisette and surrounding high-traffic zones
  • 100% Share of Voice, your brand is the only message on the truck.
  • Full 4-day Cannes Lions advertising coverage (June 22-25)
  • Optional LED bike deployment for extended coverage in pedestrian-only and restricted-access areas

Exclusive or Shared LED Bikes

Our LED Bike activations are designed to meet people where the festival actually happens; on foot, in motion, and between venues. Brands can choose an exclusive option for dedicated, uninterrupted LED visibility, or a shared option that rotates messaging with other brands for a more cost-efficient presence. Both formats ensure consistent exposure in Cannes busiest pedestrian areas during peak Lions activity.

Package Includes:

  • 6 consecutive hours of LED bike exposure in high-foot-traffic areas around La Croisette
  • Deployment across pedestrian-heavy zones and key festival corridors
  • Exclusive or shared branding options based on package selection
  • Real-time flexibility to adapt positioning based on crowd flow and conditions

Shared LED Truck

Designed for brands seeking strong visibility during Cannes Lions without full exclusivity, the Shared LED Truck package features a 20-second ad spot rotating among a maximum of five advertisers per truck. Your message appears repeatedly throughout the activation window as the truck follows a pre-set route along La Croisette and surrounding high-traffic areas, ensuring consistent presence within the natural flow of the festival.

Package Includes:

  • LED truck exposure along a pre-defined route covering La Croisette and surrounding high-traffic zones
  • 20-second ad creative displayed in rotation
  • Maximum of 5 advertisers per truck per activation
  • Scheduled ad rotations evenly distributed throughout the activation window

Custom Package

Need something specific? We'll create a bespoke campaign tailored to your exact requirements, budget, and objectives for Cannes Lions International Festival.

Flexible scheduling
Multi-city coverage
Custom activations
Dedicated support
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Common
Questions

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Cannes Lions attracts 15,000+ advertising industry decision-makers from 90+ countries. LED truck advertising near Palais des Festivals and La Croisette provides unmatched brand exposure to the exact audience that influences global advertising spend and brand strategies.
Yes! Our mobile LED billboard advertising operates in public spaces around the festival, allowing brands to gain visibility without official sponsorship. We position trucks near key venues, hotels, and networking areas throughout the advertising festival.
We provide comprehensive coverage including Palais des Festivals, La Croisette, major hotels, networking venues, and after-party locations. Our LED trucks and bikes can also extend to Nice for broader French Riviera reach.
Our Spin-to-Win game allows attendees to scan QR codes and play on their phones while the LED display shows real-time results. This creates memorable brand experiences, captures leads, and encourages social sharing among advertising professionals.
Due to high demand during Cannes Lions, we recommend securing mobile advertising campaigns 2u20133 months in advance. Cannes has very limited traditional out-of-home (OOH) inventory, particularly along La Croisette and surrounding areas, making mobile digital media one of the only available advertising options during the festival.nnAs a result, inventory fills quickly and availability becomes increasingly limited closer to the event. Early booking ensures access to preferred dates, formats, and package options.