When it comes to achieving an effective advertising for your business, there are numerous options available. Many say it is beneficial to make a good first impression but the key to success is to make a lasting impression. Vehicles are one of the most powerful modes of advertisement. Vehicles don’t just help commute but also offer amazing marketing opportunities.
Whether you are a start-up or an established business, vehicle wraps are one of the most effective ways to promote your product or service. It is a highly cost effective mode of reaching a large number of people in a short time. This type of out of home advertising guarantees efficient marketing for any business. However, it is a good idea to calculate the performance of your promotional campaign to analyze how much return you are getting on your investment.
In this guide, we talk about the vehicle wrap impressions calculator and the importance of statistics like impressions per mile and others for mobile billboards.
With Americans spending an average of 15 hours every week in car, vehicle advertising is definitely a great marketing opportunity with the highest recall rates reported. Vehicle wraps reach more audiences at a lower cost per thousand impressions as compared to other forms of marketing.
When you choose this form of out of home advertising for your brand, product or service, there are numerous ways you can calculate the performance of the campaign. The vehicle wrap impressions calculator is one such tool that helps get an idea of the results of your marketing efforts.
This calculator determines how many visual impressions the ad creates in a month on a vehicle. For advertisers as well as vehicle owners, this tool can help make a wiser decision when it comes to buying or selling vehicle wrap services.
To calculate the vehicle wrap impressions, the calculator uses information like number of hours driven in a day and number of days driven in a month. You also insert the total amount spent on the vehicle wrap for the entire month. Based on these details, the calculator returns the impressions created by one vehicle in one month.
Vehicle advertising generates anywhere between 30,000 to 70,000 daily impressions as reports suggest. Mobile billboards advertising bring up to 2.5 times more attention when compared to static ads. With a recall rate of 97%, outdoor mobile billboards are an excellent choice for small business owners who want to play on the same field as large businesses.
Vehicle wrap advertisement costs an average of four cents per thousand impressions which is lower than other methods of promotion. Vehicle wraps have the lowest cost per thousand impressions and the highest impressions per dollar when compared to traditional modes like radio, TV, newspaper, magazine and outdoor ads.
Vehicle wraps generate 101 impressions per mile on average. Research and studies suggest that vehicles make up to 70,000 daily impressions on average. As these vehicles run constantly, they guarantee views and attention whenever they are running or parked while other channels can be unavailable. Vehicle graphics are less likely to be ignored as compared to other methods of promotion.
According to a report, 96% people notice truck-side ads while 35-37% ignore TV, newspaper and radio ads. Up to 82% people ignore online advertisements. So the higher notice rate of vehicle wraps means it outperforms other channels. With up to 75% people developing a brand impression from a vehicle ad, it is clear why this form of advertising creates a better impact on target audiences.
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Though most people assume that a large audience for a vehicle ad means a large number of impressions, measuring the effectiveness is significant to many advertisers. Calculating ad impressions involves measuring the audience size or exposure.
The measurement starts with site-centric metrics at the outdoor location with a count of passers-by. Another measure is the consumer-centric type that starts with a sample of people and a count of displays they pass by. Such metrics give ‘daily circulation’ though you get a little information on the actual viewers of the ad.
Another method for the calculation of vehicle ad impressions in case of mobile billboards involves driver surveys. A sample number of drivers are asked about the routes travelled during the day. The details of these viewers are then analyzed to find their age, gender and other behaviours.
An amazing way to measure the ROI of your vehicle wraps is to use a landing page URL or promotion on the ad. Some examples include giving a discount on the service when the customer uses the code from the vehicle ad. Web analytics can then be used to measure the traffic and its behaviour coming to the website.
CPM or cost per thousand impressions for a vehicle wrap advertising is an industry standard unit to measure the effectiveness of a campaign. Using this information, advertisers can determine how much it costs to run the ad that creates 1000 impressions. Lower the CPM for the vehicle, higher is the return on investment the advertiser gets from this marketing technique.
This means truck drivers should aim to ensure the lowest CPM for the mobile billboard advertising. A low cost of running a campaign and a higher number of impressions per mile means the advertiser gets maximum rewards for their business out of the promotional efforts.