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Step into the future of advertising

Posted on 10/01/2022

If you're not keeping up with advertising technology, your competitors are taking an edge against you.

 

Differences

The difference between LED billboard advertising and traditional advertising can be summed up in one word: flexibility. LED billboards allow for a greater range of content and can be used to advertise changing information. They can also be customized to include sensors to monitor traffic conditions on highways and change their messages as needed. This makes LED billboard advertising a more versatile solution for businesses. The advantages of LED billboard advertising go beyond cost.

LED billboards have a brighter appearance than traditional ones. Traditional billboards will fade over time, peel, and change color. LED billboards use lights to spread their message, and because the bulbs on LED billboards can last up to 100,000 hours, they won't get as dirty or faded as traditional billboards. This means that your ad will remain bright and eye-catching for a much longer period of time.

 

Flexibility

LED billboards don't need to be permanently installed - changing the message is just a few clicks away. A simple, effective billboard idea can boost your customer base and brand awareness. The trucks can drive virtually anywhere and are can scale to nationwide campaigns.

Besides being low-tech, traditional paper billboards are less expensive than LED billboards. Traditional paper billboards also don't need to change their messages often, which makes them an excellent option for those looking for high visibility and word-of-mouth advertising. Traditional paper billboards are also more permanent, meaning they won't distract motorists while they're driving.

 

Affordability

While both types of billboards can increase your brand awareness, traditional billboards are often more affordable for smaller businesses. Digital billboards are often reserved for busiest locations, which drive high levels of footfall and impressions. However, if you are looking for a cheaper and more flexible option, a digital billboard might be the best choice. 

 

Advantages

LED billboard ads have several advantages over traditional advertising. One of the biggest benefits of LED displays is the flexibility they offer to advertisers. While traditional billboards have fixed airtime, LED display advertisements can be updated with a click of a button. This flexibility makes LED displays much easier to manage and maintain, and enables businesses to update their messages easily. LED billboards are composed of red, blue, and green LEDs, along with a logic chip. LEDs communicate with a computer and adjust to fit the sign. The result is a variety of colors and images, which increases its visual appeal.

LED billboard advertising is increasingly popular, and it provides companies with an excellent opportunity to increase brand awareness and build customer relationships. The digital displays are more appealing than traditional billboards, and their audiovisual communication allows them to pass a more compelling message. They attract more leads and customers, which translates into greater ROI. These results make LED billboard advertising a great option for businesses seeking to enhance their digital efforts.

The differences between LED billboard advertising and traditional advertising are more obvious when you examine the cost. Digital ads are more cost-effective, while traditional advertising can be too expensive for some companies. Traditional advertising has a limited reach, but the ROI is higher. Traditional advertising is expensive and isn't right for every brand. Traditional advertising is often the best option for many, while LED billboard advertising is more suited to smaller companies.

Looking for advertising that really works?

See how LEDTruckMedia can help advertise your business more effectively with our out-of-home advertising solutions.

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