OUT-OF-HOME advertising is the most effective medium for your political campaigns
The rise of digital marketing and the decline in traditional media is forcing marketers to rethink the value of Out of home advertising, despite its numerous benefits. For example, it's not surprising that many consumers are turning to non-digital mediums such as television and print ads to engage with brands. And yet, OOH advertising may be the answer to these challenges. It offers greater contextual relevance, lower CPMs, and improved brand recall than other forms of advertising.
Currently, out-of-home advertising plays an important role in political campaigns. Its first appearance was during the late 1800s and the medium continued to expand in popularity as the decades passed.
The Washington DC Board of Elections, for example, used out-of-home advertising to drive mobile impressions and secondary actions in order to win the election in 1892. Out-of-home advertising is always on, which increases its ability to impact voters.
OUT-OF-HOME Advertising is effective for political campaigns
OOH can be an effective tool for political campaigns, as demonstrated by Barack Obama's election campaign. The presidential candidate used OOH to reach voters in key battleground states, and the strategy was fine-tuned and adapted to each state's unique situation. During the campaign, the Obama campaign activated the out-of-home campaign at the eleventh hour in 13 states and 28 cities. This campaign expanded the Obama voter pool by using media visible during both the day and night, ensuring maximum impact.
An effective marketing campaign engages the audience and motivates them to share it with others. It encourages the audience to share a quote or discuss the advertisement. Whether it's a billboard or a chalkboard, out-of-home advertising helps businesses stand out FROM the competition. So if your company wants to be successful in out-of-home advertising, it must follow basic marketing principles and capitalize on competitors' mistakes.
OUT-OF-HOME Advertising is creative
Another benefit of Out-of-home advertising is the creative freedom it offers. Unlike other types of advertising, OOH allows advertisers to experiment with the message and media used. For example, wallscapes, which are advertisements placed on entire buildings, provide long-term exposure in heavily trafficked areas. They integrate the brand into the fabric of the city and offer a large canvas for creative design. So how does OOH advertising differ from traditional media?
Digital Out-of-Home advertising is a growing market. Marketers are starting to compare OOH to other forms of media and realizing the ROI they can get from OOH. Today, sixty percent of media planners include OOH as part of their marketing plan. In addition to being cheap, OOH delivers significant business results. If you're not convinced by these benefits, take a look at what this media format has to offer.
Interactivity makes OHH more valuable than traditional advertising methods
Another major trend in Out-of-Home advertising is dynamic content. Companies can use external data as a trigger to play specific content on screens, which is then displayed wherever the user is. If a user meets the conditions, the selected content is then played on the out-of-home screen. Interactive Content enables users to interact with the content on the screen, allowing them to interact with it via a touchscreen, mobile application, or social media.